Categories: management

Acquiring Phone & Email Marketing Lists in the UK – Business Data Guide

One of the trends in the world of marketing today is sending newsletters and offers through the e-mail and over the phone. Reaching potential customers and giving them a piece of information about your products is very important, but getting them to read what you have to say is not easy at all.

Everyone’s on the internet today and everyone checks their mail daily. Knowing that everything happens on Smartphones, just give you a much clearer idea why e-mail and phone lists are so important.

Some people think that buying these lists is not a smart idea. However, they’re completely not right. This is the best way to reach people out there and get them in touch with your products.

In this article, we’ll tell you what you need to have in mind to do a great marketing campaign using these features. Read on if you want to learn about how to get the best business data in the UK!

Be careful who you buy data from

There are a lot of scammers online. Not just in this business but in everything that happens on the internet. You’ve surely seen all those African kings and lawyers who ask you to pay them money if you want to get some kind of prize. People fall for this, so imagine how many more fall on more sophisticated ones.

Always ask for a phone number and ask to talk to someone who’s a live person. Ask to see a representative if it is possible and see if there’s a possibility for someone to trick you. Usually, those who ask you to pay without real contact are not honest with their intentions.

Demand a 90% delivery rate

When you negotiate, make sure that the company providing the data can guarantee over 90% delivery rate. This is important because very often e-mails are being banned and deleted and it may happen your entire campaign to be a failure if you send all those product information and they end up in the spam section or don’t even get received by anyone.

The spam folder is rarely checked by any mail owner and these e-mails are being deleted after 2 to 4 weeks automatically by the system. See some facts and stats about the junk mail here.

To avoid this, you have to make an agreement with the provider of the mails that having more than 10% returned mails will also result in refunding your money. The normal percent is less than 10 and everything inside this frame is considered a standard.

Buy less for more

It’s not always about numbers. Sometimes, if not always, it’s better to pay more to get fewer contacts instead of paying less for a lot of contacts.

If you can get 100% true contacts, it’s wise to pay more instead of buying the same sum for receiving a list of mails that you’ll find out that most of them are not working. Well-targeted contacts can do a much better job than getting a ton of addresses that you can’t be sure what they’ll turn out to be.

In this case, quantity doesn’t mean quality. There’s no logic in sending thousands of mails to addresses that you don’t know if they’re working or getting notifications that you’re sending information into the dark part of the internet. 

Conclusion

No matter what some people say, marketing based on sending newsletters and information over the internet on people’s e-mails and phones is a great idea to do a marketing campaign. The only problem with it can be if you make a good one or you’ll end up as a failure just like many other campaigns did.

If you follow the advice written above you’ll surely do a great job. You just need to follow the rules and find the best company providing the data. When you get a great list you’ll see that you’ve made a great move. Read this article to see more about how to do a good job: https://medium.com/thrive-global/28-ways-to-make-the-most-of-email-marketing-3f76ff8e25c6

However, if you don’t pay extra attention to who you’re buying the information from, you might end up losing money, time, and resources and get nothing in return.

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